Chapter one
January 2025. A client project. An afternoon that went sideways.
I was building a landing page for a client using a popular no-code tool. It should have been a two-hour job. It wasn't.
Three hours in, I was fighting layout bugs on mobile, a broken font import, and an AI section generator that kept producing generic nonsense. The client was waiting.
I shipped it. It looked fine. But I kept thinking: this whole process is broken. The tools are capable but the experience is exhausting. So I started building something better.
"I didn't set out to build a company. I set out to stop having that afternoon ever again."
— Omar Elsharkawy, founder
From a notes app · 2025-01-12
Why is this still annoying in 2025?
→ No-code tools are either ugly or rigid
→ Templates always need hours of fixing
→ AI tools generate noise, not structure
→ Every tweak breaks something else
→ Just let me describe it and have it done
The story so far
From a bad afternoon to a growing product.
What I believe
Five things I believe. None of them negotiable.
Building websites should feel like writing.
You have an idea, you describe it, it takes shape. No theme browsing, no plugin hunting, no layout wrestling. The tool should get out of your way immediately.
AI should add structure, not noise.
Generic AI outputs are useless. Good AI understands context — your industry, your tone, your audience — and gives you a real starting point, not a template of a template.
Defaults are a design decision.
Most people want their site to look professional without spending a day on typography. The defaults should be so good that most users never need to touch them.
Your content stays yours.
Everything you build exports as clean HTML. On every plan. Locking people into proprietary formats is a tax on their future — I won't build that.
Ship small, ship honest.
Valorcy is built by one person. That means no vanity features, no bloat. Every release solves a real problem reported by a real user. That constraint is a feature.
By the numbers